Krister Bladh

Concept Designer
Sweden


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Images Festival

2012

utopian, arts festival, postmodern

Work done at Kontrapunkt.

We got the brief to create a new visual identity for the biannual Images Festival. The next one takes place in 2013 across three Danish cities, with the theme 'Occupy Utopia'. The festival is arranged under the auspices of DCCD (Danish Centre for Culture and Development) and aims to bring artists/filmmakers/musicians from Asia, the Middle East and Africa together with Danes of all ages.

The new identity leaves behind the festival's youthful demeanor of previous years and establishes a serious but engaging and open arena, in the manner of the Occupy movements. The symbol that we first envisioned as a flag, turned into an absolute opposite of the 'white cube'. This flourescent room without walls is designed to incorporate all views and visions of Utopia. It's a three-dimensional space that does not supply "an" answer - rather it begs you to fill it with your own. It's stackable, modular like scaffolding and saturated by the ideas behind the festival. Whether used at the festival site or to occupy new city spaces, it is a symbol that is as ambiguous as it is enticing. The new festival management seeks to present an ARTS FESTIVAL, period, disregarding prejudices and expectations. And in a single move of Brechtian genius, our identity does just that: Images is no longer multi-hued, but colourful.

NB. the identity was developed from one of four initial concepts (see sketchwork below), but the brief changed again when Images and DCCD both wanted new identities. The final identity of Images 2013 will thus differ from that presented here.

1-3
Excerpts from customer presentation

4-8
Implementation

9-12
Sketchwork from concept phase