Krister Bladh

Concept Designer
Sweden


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Void

2007

packaging, meta

A typical assignment at any design school is to create a new perfume and marketing/packaging for it. A perfume bottle is of course the archetypal vessel for desired qualities and secret wishes, which upon purchase are somehow believed to be transferred to the buyer. Without stretching it, it is questionable whether the physical transfer of liquid from bottle to skin is actually needed - much like the Graal is not necessarily an object.

This purely metaphysical scent is inspired by Yves Klein's exhibition La vide (Paris, 1958). Housed in a curiously symmetrical box with two lids, the shiny and alluring bottle cannot be removed. With no opening to be seen, the buyer can only imagine the inside contents. Ironically, this object could probably be successfully marketed in the very top product range with an "emperor's new clothes" campaign.