event, PR, Copenhagen, Denmark
Work done at Kontrapunkt.
Kontrapunkt designed the new store in Fredriksberg for Japanese-Danish bakery Andersen. The new symbol of an A with a heart was drawn by Bo Linneman, but the new identity was not finalized by time of the opening event. I did design and layout for their PR material and thus got to shape the identity in the process. This stretched across window display to printed material, most important of which the Andersen brand book - our gift to them, in true Japanese fashion.
Section of shop window with folio type.
Shopping bag, brand book, postcards