Krister Bladh

Concept Designer
Sweden


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Hotel d'Angleterre

2012

pitch, luxury, Copenhagen, Denmark

Work done at Kontrapunkt.

Kontrapunkt pitched for and won the brief to create Hotel D'Angleterres new viusal identity. After a long refurbishment the 5-star luxury hotel at the centre of Copenhagen is reopening in May 2013, with a new look. With very little background we managed to hit the mark with a continental, super-premium, revitalized brand. I took part in whole process from the very extensive research phase through to sketchwork and designing and layouting the pitch.







1
Sample from the creative pitch
















2
Sketches with new crest based on Kongens Nytorv Square


















3
Original Grahm Family crest redrawn

















4
New logo with crest

















5
Facade redrawn by me, optional element in the pitch

















6
Cover of pitch supplement, containing budget, references and design team


7
Spread from pitch supplement