interaction, posters, semiotics
Theory courses at Malmö University were based on semiotics and social psychology. Drawing on this, our end brief was to design a poster series for an outdoor fair meant to inspire schoolkids to study natural sciences. My conclusion was that only interactivity could capture this lively target audience, successfully 'branding' these subjects as having close ties to actually doing things: unlike mathematics e.g., these subjects are all related to real world phenomena and involve a fair amout of laboratory work. The otherwise dull names should thus be seen rather as containers, of fun and purposeful work.
The colour and pattern is varied to suit each subject.
The posters are printed on two 50x70 sheets, the top sheet being translucent.
As the viewer moves the top sheet against the underlying one, the moiré pattern shifts.